Up to date Stock & Pricesfrom 30+ distributors Plus own stock + alternate suppliers Add margins, rules and control over ordering Your Webstore 0,4m products available matched withproduct descriptions + images 1 2 3

VAR, Reseller and MSP eCommerce

Sell all the products from Convena Distribution on your own eCommerce website, matched with full product descriptions and your margin on top.

Supplier stock and your personalised buy prices are updated every day so your site is always accurate – with no effort.

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Far more than just great online stores, enjoy a full range of services for VARs and MSPs

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Convena Distribution B2B eCommerce

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Over Convena Distribution

Denmark’s Comway Distribution grows with the acquisition of Convena International


Comway Distribution A/S recently acquired the Swedish IT distributor Convena International AB, thereby strengthening the company’s position in the market for options, replacement parts and accessories. The acquisition represents a step towards realising the company’s strategy and ambition to further develop the existing business platform. With the acquisition, Comway Distribution A/S gains access to new products, benefiting customers and further strengthening its business presence in the EMEA region.


International IT distributor


We supply high quality computer components, options and accessories from the world’s leading manufacturers such as HP, IBM, Lenovo, DELL and Cisco.

Comway Distribution is one of the leading international IT distributors in Europe with a 1,900 m2 warehouse and over 10 years of industry experience. Today we are 55 dedicated staff, speaking 17 languages and with offices in Denmark, France and the Czech Republic.


Our values


We are not just your supplier. We are your partner.

We believe in good collaboration and close relations with our customers. It provides a higher level of service, better dialogue and mutual development of our businesses.

We listen to you

We want to give our partners the best customer service and shopping experience. We do this by listening to you and our goal is to become known as the flexible and willing to change partner, who likes to listen to wishes and new ideas.

We believe in developing collaboration digitally

The world is becoming increasingly digital and so are we. We are constantly working to develop digital solutions for you that save time and optimise your business. It should be easy to do business with us.

We believe in trust between people

It is crucial for us that you can rely on the information that you receive from us. That is why we do everything to ensure that you receive accurate and credible information from us, so you can make the right decisions for the benefit of your business and your customers.

We ensure the safety of your package

A purchase from Comway Distribution is not just an item you get in a cardboard box. We take pride in the fact that the dispatch of your equipment is carried out in a secure manner, and that the consignment is delivered safe and sound. All our pallet shipments have specially designed protection.

We believe in diversity

Comway Distribution consists of many different nationalities. We speak 17 different languages and in this way we can accommodate our customers more confidently and personally. Comway Distribution is local global.

Learn more about Comway's acquisition of Convena here

About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong

Stock in the Channel is trusted by over 25,000 IT Resellers

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